Monday, December 6, 2010

Defecting by Accident - A Flaw Common to Analytical People

The "Prisoner's Dilemma" refers to a game theory problem developed in the 1950's. Two prisoners are taken and interrogated separately. If either of them confesses and betrays the other person - "defecting" - they'll receive a reduced sentence, and their partner will get a greater sentence. However, if both defect, then they'll both receive higher sentences than if neither of them confessed.

This brings the prisoner to a strange problem. The best solution individually is to defect. But if both take the individually best solution, then they'll be worst off overall. This has wide ranging implications for international relations, negotiation, politics, and many other fields.

Members of LessWrong are incredibly smart people who tend to like game theory, and debate and explore and try to understand problems like this. But, does knowing game theory actually make you more effective in real life?

I think the answer is yes, with a caveat - you need the basic social skills to implement your game theory solution. The worst-case scenario in an interrogation would be to "defect by accident" - meaning that you'd just blurt out something stupidly because you didn't think it through before speaking. This might result in you and your partner both receiving higher sentences... a very bad situation. Game theory doesn't take over until basic skill conditions are met, so that you could actually execute any plan you come up with.

The Purpose of This Post: I think many smart people "defect" by accident. I don't mean in serious situations like a police investigation. I mean in casual, everyday situations, where they tweak and upset people around them by accident, due to a lack of reflection of desired outcomes.

Rationalists should win. Defecting by accident frequently results in losing. Let's examine this phenomenon, and ideally work to improve it.

Contents Of This Post
  • I'll define "defecting by accident."
  • I'll explain a common outcome of defecting by accident.
  • I'll give some recent, mild examples of accidental defections.
  • I'll give examples of how to turn accidental defections into cooperation.
  • I'll give some examples of how this can make you more successful at your goals.
  • I'll list some books I recommend if you decide to learn more on the topic.
Background - On Analytical Skills and Rhetoric
From Paul Graham's "Why Nerds Are Unpopular" -
I know a lot of people who were nerds in school, and they all tell the same story: there is a strong correlation between being smart and being a nerd, and an even stronger inverse correlation between being a nerd and being popular. Being smart seems to make you unpopular.
[...]
The key to this mystery is to rephrase the question slightly. Why don't smart kids make themselves popular? If they're so smart, why don't they figure out how popularity works and beat the system, just as they do for standardized tests?
[...]
So if intelligence in itself is not a factor in popularity, why are smart kids so consistently unpopular? The answer, I think, is that they don't really want to be popular.
If someone had told me that at the time, I would have laughed at him. Being unpopular in school makes kids miserable, some of them so miserable that they commit suicide. Telling me that I didn't want to be popular would have seemed like telling someone dying of thirst in a desert that he didn't want a glass of water. Of course I wanted to be popular.
But in fact I didn't, not enough. There was something else I wanted more: to be smart.
I believe that "defecting by accident" is a result of not learning how different phrasing of words and language can dramatically effect how well your point is taken. It's been a general observation of mine that a lot of people in highly intellectual disciplines like mathematics, physics, robotics, engineering, and computer science/programming look down on social skills.

Of course, they wouldn't phrase it that way. They'd say they don't have time for it - they don't have time for gossip, or politics, or sugarcoating. They might say, "I'm a realist" or "I say it like it is."

I believe this is a result of not realizing how big the difference in your effectiveness will be depending on how you phrase things, in what order, how well you appeal to another person's emotions. People in highly analytical disciplines often care about "just the facts" - but, let's face it, we highly analytical people are a great minority of the population.

Sooner or later, you're going to have something you care about and you're going to need to persuade someone who is not highly analytical. At that point, you run some serious risks of failure if you don't understand basic social skills.

Now, most people would claim that they have basic social skills. But I'm not sure this is borne out by observation. This used to be a very key part of any educated person's studies: rhetoric. FromWikiedpia:

"Rhetoric is the art of using language to communicate effectively and persuasively. ... From ancient Greece to the late 19th Century, it was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments."

Rhetoric is now frequently looked down upon by highly intelligent and analytical people. Like Paul Graham says, it's not that intellectuals can't learn it. It's that they think it's not a good use of their time, that they'd rather be 
smart instead.

Defecting by Accident
Thus, you see highly intelligent people do what I now term "defecting by accident" - meaning, in the process of trying to have a discussion, they insult, belittle, or offend their conversational partner. They commit obvious, blatant social faux pases,not as a conscious decision of the tradeoffs, but by accident because they don't know better.

Sometimes defecting is the right course of action. Sometimes you need to break from whoever you're negotiating with, insist that things are done your way, even at their expense, and take the consequences that may arise from that.

But it's rarely something you should do by accident.

I'll give specific, clear examples in a moment, but before I do so, let's look at a general example of how this can happen.

If you're at a meeting and someone gives a presentation and asks if anyone has questions, and you ask point-blank, "But we don't have the budget or skills to do that, how would we overcome that?" - then, that seems like a highly reasonable question. It's probably very intelligent.

What normal people would consider, though, is how this affects the perception of everyone in the room. To put it bluntly -it makes the presenter look very bad.

That's okay, if you decide that that's an acceptable part of what you're doing. But you now have someone who is likely to actively work to undermine you going forwards. A minor enemy. Just because you asked a question casually without thinking about it.

Interestingly, there's about a thousand ways you could be diplomatic and tactful to address the key issue you have - budgeting/staffing - without embarrassing the presenter. You could take them aside quietly later and express your concern. You could phrase it as, "This seems like an amazing idea and a great presentation. I wonder how we could secure the budgeting and get the team for it, because it seems like it'd be a profitable if we do, and it'd be a shame to miss this opportunity."

Just by phrasing it that way, you make the presenter look good even if the option can't be funded or staffed. Instead of expressing your concern as a hole in their presentation, you express it as a challenge to be overcome by everyone in the room. Instead of your underlying point coming across as "your idea is unfeasible," it comes across as, "You've brought this good idea to us, and I hope we're smart enough to make it work."

If the real goal is just to make sure budgeting and funding is taken care of, there's many ways to do that without embarrassing and making an enemy out of the presenter.

Defecting by accident is lacking the awareness, tact, and skill to realize what the secondary effects of your actions are and act accordingly to win.

This is a relatively basic problem that the majority of "normal" people understand, at least on a subconscious level. Most people realize that you can't just show up a presenter and make them look bad. Or at least, you should expect them to be hostile to you if you do. But many intelligent people say, "What the hell is his problem? I just asked a question."

This is due to a lack of understanding of social skills, diplomacy, tact, and yes, perhaps "politics" - which are unfortunately a reality of the world. And again, rationalists should win. If your actions are leading to hostility and defection against you, then you need to consider if your actions are the best possible.

"Why Our Kind Can't Cooperate"
Eliezer's "Why Our Kind Can't Cooperate" is a masterpiece. I'm only going to excerpt three parts, but I'd recommend the whole article.
From when I was still forced to attend, I remember our synagogue's annual fundraising appeal. It was a simple enough format, if I recall correctly. The rabbi and the treasurer talked about the shul's expenses and how vital this annual fundraise was, and then the synagogue's members called out their pledges from their seats.
Straightforward, yes?
Let me tell you about a different annual fundraising appeal. One that I ran, in fact; during the early years of a nonprofit organization that may not be named. One difference was that the appeal was conducted over the Internet. And another difference was that the audience was largely drawn from the atheist/libertarian/technophile/sf-fan/early-adopter/programmer/etc crowd. (To point in the rough direction of an empirical cluster in personspace. If you understood the phrase "empirical cluster in personspace" then you know who I'm talking about.)
I crafted the fundraising appeal with care. By my nature I'm too proud to ask other people for help; but I've gotten over around 60% of that reluctance over the years. The nonprofit needed money and was growing too slowly, so I put some force and poetry into that year's annual appeal. I sent it out to several mailing lists that covered most of our potential support base.
And almost immediately, people started posting to the mailing lists about why they weren't going to donate. Some of them raised basic questions about the nonprofit's philosophy and mission. Others talked about their brilliant ideas for all the other sources that the nonprofit could get funding from, instead of them. (They didn't volunteer to contact any of those sources themselves, they just had ideas for how we could do it.)
Now you might say, "Well, maybe your mission and philosophy did have basic problems - you wouldn't want tocensor that discussion, would you?"
Hold on to that thought.
Because people were donating. We started getting donations right away, via Paypal. We even got congratulatory notes saying how the appeal had finally gotten them to start moving. A donation of $111.11 was accompanied by a message saying, "I decided to give **** a little bit more. One more hundred, one more ten, one more single, one more dime, and one more penny.
All may not be for one, but this one is trying to be for all."
But none of those donors posted their agreement to the mailing list. Not one.
So far as any of those donors knew, they were alone. And when they tuned in the next day, they discovered not thanks, but arguments for why they shouldn't have donated. The criticisms, the justifications for not donating - only those were displayed proudly in the open.
As though the treasurer had finished his annual appeal, and everyone not making a pledge had proudly stood up to call out justifications for refusing; while those making pledges whispered them quietly, so that no one could hear.
Indeed, that's a problem. Eliezer continues:
"It is dangerous to be half a rationalist."
And finally, this point, which is magnificent -
Our culture puts all the emphasis on heroic disagreement and heroic defiance, and none on heroic agreement or heroic group consensus. We signal our superior intelligence and our membership in the nonconformist community by inventing clever objections to others' arguments. Perhaps that is why the atheist/libertarian/technophile/sf-fan/Silicon-Valley/programmer/early-adopter crowd stays marginalized, losing battles with less nonconformist factions in larger society. No, we're not losing because we're so superior, we're losing because our exclusively individualist traditions sabotage our ability to cooperate.
On Being Pedantic, Sarcastic, Disagreeable, Non-Complimentary, and Otherwise Defecting by Accident
You might not realize it, but in almost all of human civilization it's considered insulting to just point out something wrong someone is doing without any preface, softening, or making it clear why you're doing it.

It's taken for granted in some blunt, "say it like it is" communities, but it's usually taken as a personal attack and a sign of animosity in, oh, 90%+ of the rest of civilization.

In these so-called "normal people's societies," correcting them in front of their peers will be perceived as trying to lower them and make them look stupid.Thus, they'll likely want to retaliate against you, or at least not cooperate with you.

Now, there's a time and place to do this anyways. Sometimes there's an emergency, and you don't have time to take care of people's feelings, and just need to get something done. But surfing the internet is not that time.

I'm going to take some example replies from a recent post I made to illustrate this. There's always a risk in doing this of not being objective, but I think it's worth it because (1) I tend to read every reply to me and carefully reflect on it for a moment, (2) I understand exactly my first reactions to these comments, and (3) I
 won't have to rehash criticisms of another person. Take a grain of salt with you since I'm looking at replies to myself originally, but I think I can give you some good examples.

The first thing I want to do is take a second to mention that almost everyone in the entire world gets emotionally invested in things they create, and are also a little insecure about their creations. It's extraordinarily rare that people don't care what others' think of their writing, science, or art.

Criticism has good and bad points. Great critics are rare, but they actually make works of creation even in critique. A great critic can give background, context, and highlight a number of relevant mainstream and obscure works through history that the piece they're critiquing reminds them of.

Good critique is an art of creation in and of itself. But bad critique - just blind "that's wrong" without explaining why - tends to be construed as a hostile action and not accomplish much, other than signalling that "heroic disagreement" that Eliezer talks about.

I recently wrote a post titled,"Nahh, that wouldn't work". I thought about it for around a week, then it took me about two hours to think it through, draw up key examples on paper, choose the most suitable, edit, and post it. It was generally well-received here on LW and on my blog.

I'll show you three comments on there, and how I believe they could be subtly tweaked.
1.

I wizened up,
I don't think that's the word you want to use, unless you're talking about how you finally lost those 20 pounds by not drinking anymore.
2.
FWIW, I think posts like this are more valuable the more they include real-world examples; it's kind of odd to read a post which says I had theory A of the world but now I hold theory B, without reading about the actual observations. It would be like reading a history of quantum mechanics or relativity with all mentions of things like the laser or double-slit experiment or Edding or Michelson-Morley removed.
3.
An interesting start, but I would rather see this in Discussion -- it's not fully adapted yet, I think...
Now, I spend a lot of time around analytical people, so I take no offense at this. But I believe these are good examples of what I'd call "accidental defection" - this is the kind of thing that produces a negative reaction in the person you're talking to, perhaps without you even noticing.

#1 is kind of clever pointing out a spelling error. But you have to realize, in normal society that's going to upset and make hostile the person you're addressing. Whether you mean to or not, it comes across as, "I'm demonstrating that I'm more clever than you."

There's a few ways it could be done differently. For instance, an email that says, "Hey Sebastian, I wanted to give you a heads up. I saw your recent post, but you spelled "wisen" as "wizen" - easy spelling error to make, since they're uncommonly used words, but I thought you should know. "Wizen" means for things to dry up and lose water. Cheers and best wishes."

That would point out the error (if that's the main goal), and also engender a feeling of gratitude in whoever received it (me, in this case). Then I would have written back, "Hey, thanks... I don't worry about spelling too much, but yeah that one's embarrassing, I'll fix it. Much appreciated. 

Anyways, what are you working on? How can I help?"
I know that's how I'd have written back, because that's how I generally write back to someone who tries to help me out. Mutual goodwill, it's a virtuous cycle.

Just pointing out someone is wrong in a clever way usually engenders bad will and makes them dislike you. The thing is, I know that's not the intention of anyone here - hence, "defecting by accident." Analytical people oftendon't even realize they're showing someone upwhen they do it.

I'm not particularly bothered. I get the intent behind it. But normal people are going to be ultra-hostile if you do it to them. There's other ways, if you feel the need to point it out publicly. You could "soften" it by praising first - "Hey, some interesting points in this one... I've thought about a similar bias of not considering outcomes if I don't like what it'd mean by the world. By the way, you probably didn't mean wizen there..." - or even just saying, "I think you meant 'wisen' instead of 'wizen'" - with links to the dictionary, maybe. Any of those would go over better with the original author/presenter whom you're pointing out the error to.

Let's look at point #2. "FWIW, I think posts like this are more valuable the more they include real-world examples; it's kind of odd to read a post which says I had theory A of the world but now I hold theory B, without reading about the actual observations."

This is something which makes people trying to help or create shake their head. See, it's potentially a good point. But after someone takes some time to create something and give it away for free, then hearing, "Your work would be more valuable if you did (xyz) instead. Your way is kind of odd."

People generally don't like that.

Again, it's trivially easy to write that differently. Something like, "Thanks for the post. I was wondering, you mentioned (claim X), but I wonder if you have any examples of claim X so I can understand it better?"

That one has - gratitude, no unnecessary criticism, explains your motivation. All of which are good social skill points, especially the last one as written about in Cialdini's "Influence" - give a reason why.

#3 - "An interesting start, but I would rather see this in Discussion -- it's not fully adapted yet, I think..."
Okay. Why?
The difference between complaining and constructive work is looking for solutions. So, "There's some good stuff in here, but I think we could adapt it more. One thing I was thinking is (main point)."

Becoming More Self-Aware and Strategic; Some Practical Social Guidelines
From Anna Salamon's "Humans Are Not Automatically Strategic" -
But there are clearly also heuristics that would be useful to goal-achievement (or that would be part of what it means to “have goals” at all) that we do not automatically carry out. We do not automatically:
  • (a) Ask ourselves what we’re trying to achieve;
  • (b) Ask ourselves how we could tell if we achieved it (“what does it look like to be a good comedian?”) and how we can track progress;
  • (c) Find ourselves strongly, intrinsically curious about information that would help us achieve our goal;
Anna points out that people don't automatically ask what they're trying to achieve. You don't, necessarily, ask what you're trying to achieve.

But I would recommend you do ask that before speaking up socially. At least for a while, until you've got the general patterns figured out.

If you don't, you run the risk of antagonizing and making people hostile to you who would otherwise cooperate and work with you.

Now, I've heard smart people say, "I don't have time for that." This is akin to saying, "I don't have time to achieve what I want to achieve."

Because it doesn't take much time, and it makes youmuchmore effective. Asking, "What am I trying to achieve here?" goes a long way.

When commenting on a discussion site, who are you writing for? For the author? For the regular readers? What's your point in replying? If your main point is just to "get to truth and understanding," then what should your secondary considerations be? If there's a conflict between the two, would you prefer to encourage the author to write more, or to look clever by pointing out a pedantic point?

I understand where you're coming from, because I used to come from the same place. I was the kid who argued with teachers when they were wrong, not realizing the long term ramifications of that. People matter, and people's feelings matter,especiallyif they have sway over your life, but even if they don't have sway over your life.

To that, here's some suggestions I think would make you more effective:
  • Generally, be gracious and thankful. This goes immensely far. Things like starting a reply with, "Thanks for this" or "Thanks for sharing these insights."
  • Praising someone makes it more likely they'll accept your criticisms. "I thought your point A was excellent, however point B..."
  • If you're going to disagree, summarize the person's main argument beforehand - this has a few positive effects. First, it forces you make sure you actually understand. Second, if the author has a different main point and wasn't clear, that comes out. Third, it shows some respect that you actually took the time to read and understand the post. So you could write, "I know your main argument is A, but I wanted to explore your minor point X."
  • If you think something is wrong, give an explanation of what would be correct and better. "I enjoyed this post a lot - thanks for that - but one thing that's tough for me is that all the examples are about martial arts, and I don't really understand martial arts so much. Maybe next time you could provide some examples from other fields? For instance, I remember reading you're an accountant and you write poetry, maybe some examples from there?"
  • If you point out something is wrong, do your best to make the mistake-maker not feel stupid. This makes them massively appreciate that. "Hey, you got your math on example X wrong... I think it actually works to 11.7. Anyways, I only recognize that because I made that mistake dozens of times myself, it's a common one to make, just wanted to point it out."
  • Explain why you care about a point. This has a few positive effects. First, it lets the author cater a reply to exactly what you want. Second, you'd be amazed at how many people assume evil intent and worst-possible motives - it neutralizes that. Third, it forces you to think through how you'd like things to be, which is again good. "Hey man, I really liked this post, but I wonder if you could have split it into pieces and made it a three-parter? I ask because I surf the web from work, and I can only read in 10 minute chunks... longer posts are harder for me to get through, and I like reading your writing."
  • Consider correcting someone privately while praising them publicly. This combination has been observed to engender loyalty and good feelings throughout history. I recently read an example of a samurai encouraging lords to do this from the early 1700's book "Hagakure." It works.
  • Consider dropping it altogether if it's not a big deal. This about learning to prioritize - I had someone comment on my site thinking mistakenly that The Richest Man in Babylon and The Greatest Salesman in the World were by the same author. It wasn't, but who cares? It makes no difference. It's not worth pointing it out - almost everyone has an aversion to being corrected, so only do it if there's actually tangible gain. Otherwise, go do something more important and not engender the potential bad will.
Following some of these simple points will make you much more effective socially.
I feel like a lot of times analytical and intelligent people study really hard, difficult problems, while ignoring basic considerations that have much more immediate and larger impact.

Further reading:
Edit: Lots of comments on this. 130 and counting. The most common criticism seems to be that adding fluff is a waste of time, insincere, and reduces signal:noise ratio. I'd encourage you to actually try it instead of just guessing - a quick word of thanks or encouragement before criticizing creates a more friendly, cooperative environment and works well. It doesn't take very long, and it doesn't detract from S:N ratio much, if at all.

Don't just guess here. Try it out for a month. I think you'll be amazed at how differently people react to you, and the uptake on your suggestions and feedback and ability to convince and teach people. Of course, you can construct examples of going overboard and it being silly. But that's not required - just try to make everything 10% more gracious, and watch how much your effectiveness increases.

Sunday, December 5, 2010

Secrets shared « Keri Smith

Secrets of the Self Employed (or How to be an Amazing Illustrator /Graphic Artist)

1. Don’t worry about marks while you are in school. No one will ever ask you what school you went to or what your marks were when you leave it.

2. You are always working for yourself, even when you work for others. Sometimes it feels like you are just the hired hand (and some clients can be really challenging to work with). But there is always some way to turn an illustration job into something exciting for you.

Some ideas: experiment with a new technique (or a new color palette), use it as an opportunity to learn about a new topic, rebel against the job in tiny ways (do some roughs just for yourself in which you insert subversive material).

3. There are no actual rules for how to become a successful Illustrator /Graphic Artist. Make your own path.

4. It will help you to create a social network of other self-employed people.

5. Move your body every day. There are many health reasons for this, but it also helps you to work on ideas subconsciously. Ideas and solutions will come in when you least expect them but (almost always after a minimum of one hour of walking). There are new studies that suggest increased oxygen to the brain is a greater source for creativity than “creative brain exercises”. I have found this to be true for myself.

6. Goof off on a regular basis.

7. If you want to work on your art, work on your life. All those personality traits that aren’t working for you will come back to haunt you in your career (i.e. assertiveness, fear of conflict, fear of confrontation.) It’s all connected.

8. What you think becomes your reality. I always had a belief that if I cleaned out my recycling bin in my studio I would get new work. And guess what, it always happened. If you think the industry is screwed and there is no work to be had, guess what you will find out there?

9. Focus on ideas instead of tools (technology). Anyone can learn to use the tools, but it is the thinkers who really impact the culture in important ways. In the end the tools don’t offer anything interesting.

10. Worrying about the competition does very little to help your career. I know it’s hard sometimes to ignore what other people are doing (we all think that others are doing better than us), but every one of us is on a different life path. We are all here to accomplish different things and even though it would seem like one person’s path is similar to yours, it is not.

11. Only work for free if you are passionate about the cause or receive something of value in return. (Be wary of people who offer your name in lights in lieu of money. Many people will tell you something is good promotion for you, often it is not and there are no guarantees when it comes to promotional value). If you are not getting something of a measurable value i.e. printed pieces, or money, ask for something else, creative freedom. If they refuse then they may not be a good client to work for anyway.

12. Take some small risks on a regular basis. Some ideas: write some places/companies you would really like to work and let them know why you think they are great.

13. Don’t worry about whether or not you are good (whereas good is subjective and most people are not great judges of their own work), just keep making work.

14. Ignore cool. Successful people do not try to be hip, they just do work that excites them.

15. Always come back to work that excites you. Even if you get off track for a while. Do personal work on a regular basis, show it to others. You can reinvent yourself at any time.

Tuesday, November 16, 2010

Writers need websites

Eight reasons why writers need to be online
  1. New authors are increasingly being denied deals with publishers purely because they do not have an online presence, a blog and a following. Having a website will correct this.
  2. A website will brand you as a writer, making your niche and specialist areas clear.
  3. A website, with a blog, forces you to to write to topic (always write within your niche), to deadline and to word length. For writers, keeping a blog is like going to the gym – it keeps you supple.
  4. A website, that includes the keywords that are associated with your specialist area, will make it easier for your to be ‘found’ by people using search engines.
  5. Link to all your published work via a page on your website or via your blog to prove how prolific you are.
  6. A website, that fits your brand, makes you into more of a personality. It allows your readers to feel they know you.
  7. If you are published you can sell your book via your website, with a direct link to Amazon.
  8. If, like me, you share tips, ideas and links about people, products and services in your niche, then you will be regarded as even more of an expert.

Monday, November 8, 2010

Sunday, November 7, 2010

Herbert von Karajan: Beethoven's 5th



Karajan leading the Berlin Philharmonic. Conducting the 4th movement of Beethoven’s 5th symphony circa 1966.

Russian Soyuz Progress 40 Cargo vessel attached to ISS

Animation - Hidden messages

Animation, as we know today as motion picture or video, is an increasingly sophisticated art form.  It is the method of creating optical illusion of motion through a rapid display of images in two or three dimensions.

This illusion is created in our mind because of the phenomenon called “persistence of vision” in which the retina of our eye retains an afterimage for 1/25th of a second.   It is for this reason that modern films run at 24 frames per second; at 16 frames per second, the images flash and not pleasing.

We can still see motion at 10 frames per second, akin to watching someone flip a book in front you.  It is the retina that does this all on its own, not the brain as once thought; hence, the term “iconic memory “ that has been debunked by physiologists as early as 1912.

Even the concept of persistence of vision dates back to the Roman poet and philosopher, Titus Lucretius Carus (ca. 99 -55 BC), from his only known work, an epic poem called “On the Nature of the Universe.”



It is also a perennial surprise to me that the things we now know often have ancient beginnings.  Cave dwellers of the Upper Paleolithic era (40,000-10,000 BC) began creating images of animals in motion by superimposing multiple legs.

Without any means of making the images move, the drawing is not animation in the true sense of the word, yet they conveyed the human need to display motion in art.

Hypotheses abound on the meanings of these cave paintings, ranging from pre-historic star charts (Dr. Michael Rappenglueck, University of Munich), spiritual trances invoking the power of nature (David Lewis-Williams), imagery of past hunting successes and rituals to improve hunting success.

Considering the thousands of images painted on the walls of Lascaux alone, I think that they simply have a lot of free time and like to doodle whenever they can.  Try this on your teenagers—don’t pay the Internet and cable bills, take their mobile phone away and keep them in the house.

The artistic ones will be doodling all day, while the rest with no talent will find other mischief or sneak out to go shopping, which is sort like “hunting and gathering” the modern way.

In fact, these ancient cave dwelling artists were so good that the painting called the “The Crossed Bison” showed perspective drawings not seen in art until the Renaissance, about 15th century AD.



In 180 AD, the Chinese invented the zoetrope.  It’s ok if you don’t know what it is.  I did not know what it meant either until I looked it up (from Greek zoe meaning life and tropos meaning turn; the “wheel of life”).

A zoetrope is a cylindrical device with vertical slits. Below the slits, inside the cylinder is a series of drawings or pictures.

When you turn the cylinder while looking though the slits, the perception of motion is created.

It must had been a hit in 180 AD, just like getting your first Polaroid  instant camera in 1948 (called the Land camera from its inventor, Edwin H. Land, who also designed the optics for the Lockheed U-2 spy plane, later shot down by the Soviets –Sorry, can’t resist the trivia)



Zooming on to modern times and for my fellow New York  ‘straphangers’ who may not know, there is a linear zoetrope aptly called “Masstransiscope” built in 1980 on the subway platform at Myrtle Avenue in Brooklyn.

The Masstransiscope (Sounds appropriate, doesn’t it?) consists of 228 slits set against a linear wall, behind each slit a hand painted mural is illuminated from behind.

As the train runs past the station, the riders, nicknamed straphangers for holding on to the leather straps (not leather anymore, but stainless steel now) hanging from the ceiling of the train, see  the images as a motion picture.

Stop-motion cinematography was developed in the 19th century and the first one was attributed to George Melies, who discovered it by accident when his camera broke down while photographing a passing bus.

By the time he restarted the film, a hearse was passing by after the bus.  Later, he discovered that his images transformed the bus into a hearse. And so began the motion picture industry, hearse notwithstanding.

Animated films of the 20th century are a bit more complicated and involved hand drawing of each frame, the second frame slightly different from the previous ones, each drawing is traced or copied into acetate sheets called “cels,” colored and photographed one by one to create the motion picture.

The traditional cel animation was replaced in the 21st century with scanning and computer drawings, integrated with computer software.

Despite such technological advances, the art form of traditional cel animation is preserved to this day and the input of the animators remained as it was 70 years ago.  The technology has changed but the art remains blended into the new ways of creating the images.

I fell in love with animation as a child living in a village far away from the city in the Philippine island of Luzon.  That was in the very early 60’s when television had yet to reach the village.

It was a time when a phone was a rare item and even a car passing through the village was a special event, a cause for celebration among the children who would chase the car as it sped out; must have been the same inclination that dogs have for doing the same for no reason at all.

As a 4-year old, my only recollection of that period was the movie van coming to the village every 6 months after the rainy season, a much awaited event for the young and old alike.

All the kids sit in front on the grounds of a dusty clearing at dusk, watching the driver/movie technician/marketing agent unfurl the wide screen attached to the outside of the van and get the movie projector going.  It was the only time I can remember to be in a hurry for darkness to come.

The first 30 minutes was a promotion of Darigold powdered milk.  Back then in the village milk cames from some rare cows, water buffalos and nursing mothers.  Darigold, a brand since 1918, is a farming cooperative of over 500 dairy farmers in the United States.

Then, there was the Carnation evaporated milk promotion movie.  The company, founded in 1899 by Eldridge Amos Stuart, was famous for its for its slogan of the milk coming from “Contented Cows.”  The milk products and the contented cows were irrelevant to me; all the kids I knew hated drinking milk or had no chance to get any, anyway.

I did not even know what ‘contented’ means; thought it was an abdominal problem.  I was contentedly waiting for the animated cartoons of Mickey Mouse and Mighty Mouse to start.   Walt Disney’s Fantasia and Snow White and the Seven Dwarfs were just pure works of wonder to me.

Life was simpler then, or perhaps, life was always simpler for all 4 year olds anywhere on Planet Earth.


Half a century later, animation remains an interest, though vicariously enjoyed in the guise of taking my kids to the movies.

The high tech changes in animation, though visually appealing, seemed missing something.  The only enduring animation that made its recent mark on me was Shrek, but only the first movie in 2001.  (If you have not seen it, maybe you should go out of the cave and stop making drawings on the wall !)

It was a different genre all of a sudden; a bit brash, irreverent, yet reminded me of the same qualities of the old animation films.

Just like the ancient cave dwellers, each generation leaves a mark for posterity within the limits of their own technology.  Our generation is leaving so much mark that we hardly notice.

Perhaps, it is the generations a hundred years from now who will decide the defining marks of our generation.

Shrek was an unconventional movie on its own right, but something else that struck me as unusual.  I could not pin point what it was until I watched it alone, undistracted, early in the morning while I was taking a break from writing a dreary piece on malaria.  And, there it was!

An image of not so long ago, taking me back to the old country, an image of the Philippine flag embedded within the narrative of Shrek.  I only remembered it because of the recent diplomatic flap at the US State Department when the Philippine flag was displayed incorrectly, with the side signifying the country is at war.

To make this observation plausible, I think it is best to give a quick primer on the Philippine flag.  This tri-color flag, whose colors were influenced by the Cuban Revolution, was first raised during the proclamation of Independence from Spain by the nascent Philippine Revolutionary government in June 12, 1898.

Within the white triangle is the sun, with 8 radiating rays symbolizing the first 8 provinces that revolted against Spain, a concept similar to the Betsy Ross flag of the American Revolution with the stars representing the first 13 colonies that fought the British. 

In the Philippine flag, the three stars represent the three main geographic divisions of the archipelago, the red color symbolizing the blood of the revolutionaries who signed their membership to the Katipunan, a Masonic secret society, in blood; and, the blue representing peace.

Among all national flags, the Philippine flag is unique because it can show a state of war by simply flying the red field on top or on the left of the observer when mounted vertically.

In times of peace, the blue side is on top. The war flag was first flown in 1899 during the Philippine-American War, then again during World War II when American and Filipino troops fought and died side by side against the Japanese and during the EDSA Revolution that toppled the dictator, Ferdinand Marcos, from power.

The recent diplomatic issue of the United States not being familiar with the protocol by presenting the flag on its war stance during the ASEAN summit ceremony in New York City attended by President Barack Obama last September 26th  was an understandable faux pax.

Now, take this idea with grain of salt…

Look closely at the sun and 8 rays in the Philippine flag and then compare with the animation frame in Shrek.

The portion of the narrative was when Fiona retired into the cave to hide from the evening darkness, Shrek and Donkey was talking about the starry night by the fireside.

There were eight boulders that make up the fire pit and in one frame eight rays where radiating from the fire.

In this animation frame are both characters lying down looking at the stars, with the shadows made by the rocks framing a likeness to the Philippine flag’s emblem of the sun and 8 rays.

It could very well be just accidental and I might be simply at fault by reading too much out of it.  And, I will be the first to admit that this might very well be just a happy coincidence.  Or, I need more sleep and less coffee.
But, consider this:

Dreamworks SKG (the creator of Shrek), like all of the major US animated movie companies (Disney, Marvel, Hanna Barbera, Cartoon Network, Warner Brothers) all outsource their animation overseas.  Over 90% of such animation companies are located in Asia.

The Philippines is the dominant outsourcing location for 2D animation because for the last three decades the US animation industry has been using Filipino artists.  This is because of a closer understanding by Filipinos of the American mindset, the numerous pools of talent and the lower cost compared to US animators. 

That those embedded Philippine emblems are attempts to merge the creative talent with national pride in a cryptic way seems plausible considering the possible Filipino artist involvement in the creative process of Shrek’s animation.

This is just a hypothesis and waiting for someone to prove or disprove it.  Maybe Dreamworks can tell me later.

Nevertheless, it is heartwarming to know that some nationalistic pride still shines out of all of this dreary work.  Who knows, maybe since the animation business is moving in the direction of India and China too, perhaps there will be more artistic, cryptic and irreverent images embedded within future movies as well.  Only Indian or Chinese descendants may likely spot them next time.

Monday, November 1, 2010

Stages of The Creative Process

The same process that creates one thing creates all things. And that process goes through seven stages that connect and loop around each other in anP1020101 interactive waltz.

If what we’re creating comes easy to us – family dinner, F-R-E-E-writing, a dollar – we don’t tend to notice the stages. If what we’re making is more challenging – conference catering for 300, a published novel, a million dollars – becoming more aware of the process is essential.

With conscious creation, knowing which stage of the process we’re in allows us to follow the right steps at the right time — and enjoy the dance.

The seven stages of the creative process are: Intention -> Incubation -> Investigation -> Composition -> Amplification -> Completion -> Implementation.

These stages are not mutually exclusive, as implied by separating and laying them out in a list like this. But doing so enables us to observe and understand the quite different challenges inherent in each.

One of the main reasons that creative projects become derailed is because we bring in thoughts and behaviours appropriate to a different stage. A common example is writers who try to edit into shape (amplification stage) their early ideas and insights (incubation stage), instead of allowing them full formation.

In the coming weeks, I’ll be looking at each of these stages in detail and, using three quite different examples – writing a novel; the feminist project; creating money – to demonstrate how an understanding of the stages of the process makes creating anything a whole lot easier.

Sunday, October 24, 2010

The 5 Most Important Blogging Points

The 5 most important Blogging Points to remember:
  1. Content. “If it’s not enhancing someone’s life in some way, the chances are, they’re not going to come back again”
  2. Community. “People don’t go online just to consume content any more. They’re actually going online to belong.”
  3. Connection. “A place where you can continue to have that connection with them, it’s about getting them to subscribe to your blog in some way.”
  4. Cash. “Experiment with different ways of monetising your blogs.”
  5. Contribute. “Do something that makes a difference in this world.”

Friday, September 24, 2010

How To Light a Beauty Shot: by John Ricard



John Ricard is a NYC based photographer of Hip Hop artists. “I love a lot of the music and I love shooting the artists who make that music.”


Webiste: http://www.johnricard.com
Twitter: http://twitter.com/johnricardnyc

Tuesday, July 27, 2010

Landing Page Makeover

Making a strong landing page for your blog and web page is critical for the projection of a truly professional image.

#1– Make your case in the first screen with a strong, provocative headline.

Why would a professional writer or editor pay $90 for additional proofreading functionality?

The rational reason: Cleaner, error-free documents.

The emotional reason: To look better in the eyes of a boss/client/customers.

Sloppy work reflects badly on the writer and the company represented. Clean work makes everyone feel good and confident.

So while the current headline: “Proofread Faster, Proofread Better” is a clear statement, I’m wondering how we can juice it up a little? How about:

Just One Typo Can Rob You of Credibility and Cash

You’ve just gone from “reasonable” to “irresistible” with a provocative headline that resonates emotionally with the visitor.

#2 — Add more oomph to the tagline.

Again, your tag is very clear on the most basic of benefits: Cleaner, Smarter, Better Documents

That’s a good start, but then I’m thinking … why and for what?

A great exercise for headlines and taglines is to take your basic feature or surface benefit and “Why? Because!”or “So what?” your way through it until the core emotional truth is revealed.

Try working these words (or their variants) into your tagline:

  • polished
  • presentation
  • reflection

#3 — Invite your visitors to take your video tour from the get-go.

You already have a nice little video, yet you’ve basically hidden it from view. Slap it on your homepage and do a voice-over track. I found watching the material without a guiding voice unnerving.

Your voice-over would allow you to expand on the action in the video and highlight those areas of greater interest.

Don’t hide the good stuff. Warm it up and share it.

#4 — Be upfront about who this product is and isn’t for.

The only place I see “MS Word for Windows” is in teeny type under your box illustration. I’d give this more push so Mac users can grunt and grumble under their collective breath and move quickly elsewhere.

#5 — Keep sprinkling the goodies that keep visitors thinking “This is for me!”

Highlight the product’s ability to proof both British and American English. This capability strikes me as huge benefit for writers/editors working internationally.

You also have a strong guarantee. Get it on a homepage badge and show it off.

And you make customized versions — another wow, especially for those working in big organizations.

#6 — Rework your navigation for greater clarity.

You’ve hidden a lot of the product goodies in secondary position in terms of your primary navigation. I suggest the following revisions:

Primary navigation

  • HOME
  • Features
  • Success Stories (Testimonials & Case Studies)
  • Reviews
  • Resources
  • Download & Pricing
  • Contact Us

Secondary navigation:

  • About Us — FAQ & Tutorials — Forum — Blog — Support

#7 — Build your traffic organically with smarter SEO.

This is your current title tag for search:

Intelligent Editing — Cleaner, Smarter, Better Documents

A tagline, though, isn’t necessarily a good meta title — and it’s the title tag plus the content that Google sizes up and determines your topic and site relevancy.

So let’s adjust and get some primary keyword phrases in the front of the title like this:

Proofreading & Editing Software for MS Word Documents :: Intelligent Editing

I didn’t do the research to determine if these are indeed the best keyword phrases, but you get the idea. Frontload the terms that your prospects are using to find you … and add the product name, too.

#8 — Build your mailing list with a newsletter and a blog.

Since your email campaigns have been pretty effective for you, that means you need to add more names to your list so you can continue doing — and expanding on–– what works for you.

Add a newsletter sign-up and offer one or more of your current resources as a bonus for subscribing. Add a blog, too. It doesn’t have to be fancy or involved. See tumblr.com or preposterous.com for some easy-to- implement ideas.

#9 – Connect with your prospects with social media.

Build your authority in this niche space on this niche topic via Twitter, Facebook and LinkedIn. If there are writer/editor specific social media venues, make sure you have a presence there, too.

Social media is a long-term strategy to building credibility and a fan base that trusts you and ultimately your products for purchase

Sunday, July 11, 2010

Elements of Typography and Fonts

There are many websites and articles which teach you the basics of typography and we recommend you to go through them if you are planning to get most out of your skills and knowledge.

Like any other concept, typography is made up of several elements. These integrate together to form a complete abstraction of the entire notion of typography in design.

These are the elements that comprise the concept of Typography:

1) The difference between a Typeface and a Font:

Typefaces are a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Black, and Helvetica Bold belong to the Typeface Helvetica). Fonts, on the other hand are weights or stylse within that family (such as Helvetica Bold).

2) Typeface Classifications:

Typefaces come in different designs. Some of these differences are subtle, while others stand out. On a broader sense, typefaces are usually classified into two categories : Serif and Sans serif.

These two categories are not at all enough to support the deluge of typefaces that have been designed by many type designers.

The following image gives a overview of the most basic classification of typefaces.

different type of typefaces

Hence, from a type designer’s perpective, typefaces can be classified into 6 categories. These are sometimes called “font families“.

These are large groupings of typefaces based on generic classifications. They are: Serif, Sans-serif, Monospaced, Script, Display, Black letter and Dingbat.

There are other type of fonts too but these are not used as often on web pages. You can take a look at them over at Font Squirrel.

3) Typeface Anatomy:

It is not a necessity for every designer to know and understand the perfect anatomy of a Typeface but it is definitely advantageous to be informed.

Each typeface is made up of different elements that distinguish it from other typefaces. Web designers don’t generally need to know the specifics of typeface anatomy but the elements you should be aware of are:

anatomy of a typeface

If you are interested in knowing more about the anatomy of a Typeface, you can refer this excellent glossary from fontshop.

Serifs and Sans-Serifs

Typefaces can be divided into two main categories: Serif and Sans serif.

Serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. The printing industry refers to typeface without serifs as sans serif (from French sans, meaning without), or as grotesque (or, in German, grotesk).

Great variety exists among both serif and sans serif typefaces. Both groups contain faces designed for setting large amounts of body text, and others intended primarily as decorative.

The presence or absence of serif forms is only one of the many factors to consider when choosing a typeface.

In traditional printing, serif fonts are used for body text because they are considered easier to read than sans-serif fonts and thus are the primary choice for lengthy text printed in books, newspapers and magazines.

Sans-serif fonts are more often used in headlines, headings, and shorter pieces of text and subject matter requiring a more casual feel than the formal look of serifed types.

While in print, serif fonts are considered more readable, sans-serif is considered more legible on computer screens. Most web pages employ sans-serif type for this reason.

types of serif typefaces

Typefaces with serifs are often considered easier to read in long passages than those without. However, studies on this matter are ambiguous, suggesting that most of this effect is due to the greater familiarity of serif typefaces.

As a general rule, printed works such as newspapers and books almost always use serif typefaces, at least for the text body.

Web sites do not have to specify a font and can simply respect the browser settings of the user. But of those web sites that do specify a font, most use modern sans serif fonts, because it is commonly believed that, in contrast to the case for printed material, sans serif fonts are easier than serif fonts to read on the low-resolution computer screen(produces less aliasing effects)

Serif fonts can be broadly classified into one of four subgroups:

OLD STYLE:

Old style, as its name suggests is the oldest style of serif typefaces known to modern man. It dates back to as early as 1465. Old Style is characterized by a diagonal stress, subtle differences between thick and thin lines, and excellent readability.

Old style typefaces are reminiscent of the humanist calligraphy from which their forms were derived. The letters are very open, wide, and round with pointed serifs and a pleasing contrast between heavy and light strokes.

Examples of old style typefaces include Garamond, Goudy Old Style, and Palatino.

MODERN:

Modern serif typefaces which are quite contrary to their name are not as modern as you think. They first emerged in the late 18th century and are characterized by extreme contrast between thick and thin lines.

Modern typefaces have a vertical stress, long and fine serifs, with minimal brackets. Serifs tend to be very thin and vertical lines are very heavy. Most modern fonts are less readable than transitional or old style serif typefaces.

Common examples include Bodoni, Didot, and Computer Modern.

TRANSITIONAL:

Transitional serif typefaces first appeared in the mid-18th century. They are among the most common, including such widespread typefaces as Times New Roman and Baskerville.

They are in between modern and old style, hence the name “transitional.” Differences between thick and thin lines are more pronounced than they are in old style, but they are still less dramatic than they are in modern serif fonts.

SLAB SERIF:

Slab serif or Egyptian typefaces usually have little contrast between thick and thin lines. Serifs tend to be as thick as the vertical lines themselves and usually have no brackets.

Slab serif fonts have a bold, rectangular appearance and sometimes have fixed widths, meaning that all characters occupy the same amount of horizontal space (as in a typewriter).

They are sometimes described as sans-serif fonts with serifs because the underlying character shapes are often similar to sans-serif typefaces as they have less variation between thin and thick shapes on the character.

The origins of the first usage of Slab Serifs were in vintage advertisements dating back to the 17th century.

Examples of slab serif typefaces include Clarendon, Rockwell and Courier.

Sans serif fonts can be broadly classified into one of four subgroups:

Before the term “sans-serif” became standard in English typography, a number of other terms had been used. One of these outmoded terms for sans serif was gothic, which is still used in East Asian typography and sometimes seen in font names like Century Gothic.

Sans-serif fonts are sometimes, especially in older documents, used as a device for emphasis, due to their typically blacker type color and a distinct visual appeal.

sans  serif typeface

GROTESQUE:

Grotesque is Latin for “hollow” or “without”. These were the early sans-serif designs. A few examples are Akzidenz Grotesk, and Franklin Gothic.

TRANSITIONAL:

These are the most commonly used sans-serif fonts. Transitional Sans Serifs have been adopted by many corporate brands in their logos. They are relatively straight in appearance and have less line width variation than Humanist sans-serif typefaces. Examples include modern designs such as MS Sans Serif, Helvetica, Univers and Arial.

HUMANIST:

These are the most ‘calligraphic’ of the sans-serif typefaces, with some variation in line width and more legibility than other sans-serif fonts. A few examples include Calibri, Lucida Grande, Segoe UI, Myriad, Frutiger, Tahoma and Verdana.

GEOMETRIC:

As their name suggests, Geometric sans-serif typefaces are based on geometric shapes. Geometric sans-serif fonts have a very modern look and feel. Of these four categories, geometric fonts tend to be the least useful for body text. A few examples are Futura, ITC Avant Garde, and Century Gothic.

geometric sans serif typeface

Some great fonts to revamp your inventory:

It is essential for Designers to have a good understanding of typography and its selection, as the importance of typography in design cannot be neglected.

The right usage of typography can convert your normal design into brilliant and attractive works of art. Effective typography aims at achieving a lot of visual elements, look and feel of your designs.

We are always in the search for great fonts to beautify our typography designs. The choice of a unique and beautiful typeface which manages to fulfil the above mentioned aspects can be quite cumbersome sometimes.

Using the right typefaces not only gives a logo/brand a distinct feel but also supports the corporate identity and enriches the visual appearance. However, usually there are simply too many options in front of you, which is why you need time to find the one you are most comfortable with.

Although the choice usually depends on clients’ requirements, it is necessary to have some great ones to kick-start your work.

Thus, to give this article a great finish, I have selected a few of my favourite (sans)serif typefaces that I could find online. These are free to use so go ahead and download them.

Note : ‘Free’ means free to use and distribute but the complete ownership of the fonts remain solely with the designer. So make sure you read the license agreements carefully before using them and distributing them as they are subject to change.

1) Museo Sans

2) Bebas

3) Anivers

4) Diavlo

5) Calluna

6) Museo

7) Delicious

8 ) Otari

9) Fertigo Pro

10) Fontin

11) Fontin Sans

12) Museo Slab

13) Tallys

14) Nadia Serif

15) Steinem

16) Qlassik

17) Engel

18) Chunk Five

19) Basic

20) Apple Garamond

21) St. Marie

22) Deibi

23) Zag Typeface

24) Dekar

25) Existence

26) CODE

27) OVAL

28) Steiner

29) Philosopher

30) Advent Pro

31) Fonce Sans

32) Apparatus SIL

33) League Gothic

34) Sorts Mill Goudy

35) Raleway

36) Prociono

37) Goudy Bookletter

38) Franchise (via @ZephyrNor)

39) Flaminia

40) Junction

41) Nilland

42) Vegur

43) Bodonitown

44) Aller Sans

45) Hattori Hanzo

46) Surface

47) Tristan

48) Sansation

49) Cantarell

50) Merge

51) Camisado (via Greg Eckler)

Those were the best I could find. If you have links to some cool ones, let us know in the comment section. It’s always awesome to have great and free fonts