Showing posts with label creativity. Show all posts
Showing posts with label creativity. Show all posts

Sunday, July 10, 2011

Thinking of Creativity

One of the best ways to kick-start our creativity, is to ask ourselves questions, which lead us to creatively search for answers and new ideas.

Here are 32 questions, designed to help you think creatively about the development of your business.  Remember to share them with anyone in your network, who you think might find them useful, using the links below!
  1. What additional, valuable products or services can I offer to my existing clients or customers (herein called clients)?  This is the fastest way to generate a massively profitable boost to your revenue and profits.
  2. Am I fully utilising technology in my business?  Are there processes that I could streamline, which would give me more time to deal personally with my clients and prospective clients?
  3. How can I improve the way I deliver my services?
  4. Do I take time out, to thank people as often as I should?
  5. What new markets could use my products or services?
  6. How can I improve the quality of my products or services, so that they are of even more value to existing and prospective clients?
  7. Am I associating with the right kind of people, for what I want to achieve?
  8. What three things could I do, which would improve the visibility of my business?
  9. How can I reach 500% more prospective clients with my marketing message?
  10. How can I make my day-to-day work more fun?  This is really important!
  11. What’s the best way for me to encourage more people, to recommend me to their contacts?
  12. Is my marketing focused enough?
  13. How can I improve my time management?
  14. Do I take action on the ideas I generate, so they have a chance to make a real difference?
  15. Should I be thinking about doing some kind of joint venture with another, high quality company?
  16. Am I limiting the development of my business, by not investing in professional help in the areas where I am weakest?  If so, which area do I need to invest in first?
  17. How often do I ask my clients for their feedback, regarding the service they receive from me and what additional services they would like me to offer?
  18. When was the last time I sat down and studied my marketing goals?  If you have not got any written, measurable, specific marketing goals, stop reading this and write some down right now!
  19. Is it possible that my services look too similar to my competitors?  Most service providers look way too alike, so the marketplace uses their fees as a way to judge their value.
  20. If my services do look too similar to my competitors, how can I differentiate myself, so that I have something uniquely valuable to bring to the marketplace?
  21. Do I get enough leads and enquiries via my website or blog? If not, how can I increase this, so my site becomes a lead generating machine for my business?
  22. When was the last time a client sent me a “thank you” note?  If this has not happened for a while, it might suggest that you have not exceeded their expectations lately!
  23. Who would make a good endorsed relationship partner for me?
  24. Do I attract enough word of mouth referrals?  If not, what is this telling me?
  25. How aware am I, of my client’s problems and challenges?  You need to know what’s happening in your client’s world, if you want to be able to really help them.
  26. Do I have a shallow a network, spread over a wide area – Or a deeper, more meaningful one?
  27. How many other websites or blogs link to my website or blog?  This is important, as inlinks account for the massive majority of your search engine optimization (SEO)
  28. Am I working to a marketing strategy or am I simply doing tactical marketing?
  29. Just how good is my customer service?  Remember, you don’t compare yourself to what your competitors offer – But to the finest level of service you can possibly offer.
  30. Do I still have the same passion for my business that I used to have?  If the answer to this is yes, get passionate again!
  31. How many of the people I network with on Twitter, have I actually spoken to or met?
  32. Are my online marketing activities producing bankable results, or just a ton of meaningless, social media numbers?  If you have the friends, followers and fans but not the bankable results, you might want to review your strategy.
  33. Do I exceed people’s expectations?

Sunday, March 14, 2010

Creativity in Business: Ask Some Searching Questions

Creativity plays a big part in the development of any successful business. Your ability to creatively solve problems and spot opportunities will determine just how far you and your business go.

One of the best ways to kick-start your creativity, is to ask yourselves some searching questions. Ones that lead you to creatively search for answers and new ideas.

Here are 32 questions, designed to help you think creatively about the development of your business. There are some overlapping re-appraisal questions included to help you examine things from different perspectives.
  1. What additional, valuable products or services can I offer to my existing clients or customers (herein called clients)? This is the fastest way to generate a massively profitable boost to your revenue and profits.

  2. How am I fully utilising technology in my business? Are there processes that I could streamline, which would give me more time to deal personally with my clients and prospective clients?

  3. How can I improve the way I deliver my services?

  4. Do I take enough time out, to thank people as often as I should?

  5. What new markets could use my products or services?

  6. How can I improve the quality of my products or services, so that they are of even more value to existing and prospective clients?

  7. Am I associating with the right kind of people, for what I want to achieve?

  8. What three things could I do, which would improve the visibility of my business?

  9. How can I reach 500% more prospective clients with my marketing message?

  10. How can I make my day-to-day work more fun? This is really important!

  11. What’s the best way for me to encourage more people, to recommend me to their network and contacts?

  12. How is my sales and marketing efforts focused and is it enough?

  13. How can I improve my time management and travelling overheads?

  14. How do I take action on the ideas I generate, so they have a chance to make a real difference?

  15. Should I be thinking about doing some kind of joint venture with another, high quality company?

  16. How am I limiting the development of my business, by not investing in professional help in the areas where I am weakest? If so, which area do I need to invest in first?

  17. How often do I ask my clients for their feedback, regarding the service they receive from me and what additional services they would like me to offer?

  18. What are my marketing goals? If you have not got any written, measurable, specific marketing goals, write some down right now!

  19. How similar are my services to my competitors? Most service providers look too alike, so the marketplace uses price as a way to differentiate and judge value.

  20. How can I differentiate myself from my competitors, so that I have something uniquely valuable to bring to the marketplace?

  21. How do I get enough leads and enquiries via my website or blog? If not, how can I increase this, so my site becomes a lead generating machine for my business?

  22. When was the last time a client sent me a “thank you” note?

  23. Who would make a good endorsed relationship partner for me?

  24. How do I attract enough word of mouth referrals and why?

  25. How aware am I, of my client’s problems and challenges? You need to know what’s happening in your client’s world, if you want to be empathetic to them.

  26. Do I have a large shallow network, spread over a wide area. Or a smaller deeper, more meaningful one?

  27. How many other websites or blogs link to my website or blog? This is important if you are working online, because internal links account for the majority of your search engine optimisation (SEO)

  28. How am I working to a marketing plan or strategy. Am I simply doing tactical marketing?

  29. How good is my customer service? Yes, do compare yourself to what your competitors offer but also compare yourself to the finest level of service you can possibly offer.

  30. Do I still have the same passion for my business that I used to have?

  31. How many of the people I network with on Twitter, Facebook or other social networking sites have I actually spoken to or met?

  32. How are my online marketing activities producing bankable results, or just a ton of meaningless, social media numbers? If you have the friends, followers and fans but not the bankable results, you might want to review your strategy.

  33. How do I exceed people’s expectations?

Tuesday, April 14, 2009

Leadership; more skills needed in recession

Trust me! I'm a Leader!
The only way out of a difficult situation is through good positive leadership. It has been a long time since I met a leading figure that I respected. Now I would be satisfied with meeting one that I liked and can spend more than 5 minutes in their company. What qualities do you look for in a good leader in these challenging times? Intelligence, foresight, sobriety, etc.

Re-Introducing
You have heard this introduction before in many guises; money is tight, employee layoffs loom and spirits are dwindling, we're in a recession. So where are the great leaders and orators that will lift us out of this or are we those great leaders, playing out of position. Maybe you should stop looking out for help and start looking inwards. You, as an IT consultant, subject matter expert or executive have the insight and determination to develop and expand your powers to take on the qualities of a good leader. Why do you not take it to the next level?

Same old same old
You have spent all those years keeping your staff engaged and motivated through numerous spirit breaking projects; company mergers, legacy systems upgrades, application server integrations, etc you are well used to meeting the slings and arrows of outrageous fortune seekers. Managing changing expectations in uncertain times is what you do as a day job. Why do you expect others to do it for you? They are far too busy with more important things, like growing their egos, cubicles and their expense accounts.

You, as the leader
Find within you and develop further, the ability to lead and inspire. In times where fear and instability raise their scary heads, people need someone they can feel confident in. Someone who knows in what direction they should be going, in what direction they are actually going and the potential impact of this delta.

All is questions
You don't have all the answers, no-one has but you have a team of experts around you that do. If not then expand your points of reference. There is a vast array of knowledge resources out there. Use them.

When all around are losing theirs
Make yourself the go-to guy, the point of contact and voice of reason. A safe haven where people can go and talk freely. Somewhere they can brainstorm without being rained on. Somewhere they can workshop with sharp tools and smart products. It is your job to make them feel good and go away feeling better about who they are, what they're doing and how they are contributing. People want leaders (strange but true). Look around you and then take a long look in the mirror and ask yourself 'Who else is going to do it?

Develop your listening skills
Be consistent, be effective, be a frequent communicator, but most important of all, be an intelligent listener. Ask good questions, absorb what's being said and appreciate the issue that's being passed to you with the same level of attentiveness and concern as you expect from them.

Short Term benefits
Find the quick wins and short-term benefits to help the team and the organisation. You also need to communicate upwards with the entire leadership team, ensuring that the whole organisation is in agreement and aligned.

Develop your voice
The leadership team as a whole needs to be very committed to the new roadmap. Ask for their buy-in and a demonstration of their unity. After all, you're asking everybody else to do more with less, why not include the management team. There is no room for passengers and overweight expense accounts on this voyage.

Is there real credibility in the operational results you're striving for. Be honest, set achievable expectations and execute on promises, if you want to be taken seriously. You can easily declare 'We pay on results and performance' but don't say it if you can't deliver on it yourself.

Be Captain credible or Rupert realistic
This means striving to deliver better results on projects, more quickly than you may have been accustomed to in the past. How is this possible? No long term projects or milestones allowed. Two- and three-year projects in these recessive times are doomed to fail. The impact on the bottom line has to be shown within 6 - 12 months, for their credibility to be sustained.

Caution, do not pull in the delivery dates too drastically but look at the credible re-structuring of them. Break them into smaller modules, more agile projects, with regular, smaller deliverables that add up to a realistic whole. If you do it right then the sum of the parts will exceed the original whole. It should help you get through the tighter change management and more stringent implementation criteria. You will have witnessed the rapid construction of these recently, safety barriers thrown up by the business to protect themselves from criticism.

Prioritise your priorities
The ability to prioritise is key in these situations, but you have been doing that as a routine anyway. Now think about priorities differently, more like the leader you are. Leadership in a recession requires strong prioritisation skills. Look differently at the expense and capital side and what can get done, as a priority. Look differently at the organisation as a whole and find the core functions that will deliver the short-term results but provide a platform for growth in the future.

The Pareto Principle
Using Pareto's 80-20 principle, closely examine your IT portfolio and determine which 20% of your investments will give you the 80% benefits.

Innovation re-invented
Innovation, creativity, flexibility and the ability to embrace change, isn't that where we have been for the last decade. Unfortunately it was aimed at technological solutions but now its concentrated on finding ways to cut expenses without layoffs. If you let people go now when the financial pictures gets murky, where is the rapid growth and steady recovery going to come from? So, for now, you have to be extra creative in trimming your budget, again.

Jettison excess cargo
Big fat overweight expense accounts are underoing a slimming program. Creative scheduling and cutting executives' perks and pay need to be considered before contemplating employee layoffs. The most agile and productive companies, are completely opposed to layoffs but this is delaying the decision not fixing it. It may lead to having to chew their own limbs off, at a later date.

Layoffs unplugged
Although they believe that layoffs are damaging to motivation i.e. the worst things you could possibly do, and the last tool in the arsenal to pull out, it may become inevitable. A company who begins laying people off, believ that the rest of the people stop worrying about their work and start worrying about themselves and their future. Thus there is a noted drop in productivity in those who remain with the company. Unfortunately they seemed to have accepted the example of a badly handled layoff and I am afraid to say that this may be the norm.

Knowledge losses grow
In past recessions companies laid off workers to please the banks and Wall Street, but when the economy rebounded the costs of finding new hires; recruiting, training and getting them up to speed, was more than the savings that were realised during the layoffs. They also lose the "tribal knowledge" of how things are done in the organization and are doomed to repeat the mistakes of the past.

Leadership qualities
The conventional model of a leader is rather dictatorial. One where they believe themselves to be omnipotent; all powerful, larger than life and always sure and definite in their manly stance. They are defensive, secretive and avoid any signs of weakness or criticism. Doors are locked, blame is dished out and examples are made to 'motivate' the others.

A good leader, is humble, self-effacive and expresses positive self-doubt when appropriate. He is honest in his praise and criticism alike. They admit to their faults when necessary, but if they do this when it is not appropriate, then it will be interpreted as a weakness.

Tigers caged
You may have read recently, if you were not on a tour of another galaxy, that many conventional business executives have been found out to be no more then paper sabre-toothed tigers and have been easily captured in the news; as willing players in long term corporate scandals, requiring mammoth bailouts. Given those negative headlines we are all dearly wishing that our new 'leaders' will aim to provide us with something different.

Teach a man to swim
"'Fish swimming upstream' is a good way to describe people who buck conventional wisdom and don't just go along. The ability to position yourself and your organisation as a sanctuary for good talent. You can spend a lot of time, money and effort seeking out the good people but it is much better if they come to you. Develop the ability to attract, develop and retain top talent.

Networking, networking, networking
Develop a world-class network of your top peers from the IT world, as well as providers and others you've encountered in your business dealings. Get the most out of the resource pools that surround you, whether it's your team, a potential hire, an executive, etc and do not neglect the greater technology community. This is the source of your new promising land.

Don't go overboard
Moderation in all things! Remember that the knowledge, wisdom and resources at our disposal are far bigger and greater than we ever let ourselves imagine. Just scratch the surface and stand back. These are dangerous waters full of monsters and pirates but having jettisoned excess cargo and found all the stowaways, shored up the leaks and established a true course, be prepared to accept eager boarders on this voyage of discovery. Captain, my captain!

Is Blind faith the best approach when not seeing good results?

Saturday, February 28, 2009

Creativity and Innovation

The the creative art of any deal can be enhanced by the art of creativity and innovation.

In truth, "art" is overstating it. "Visualization" is more accurate: if you can draw basic geometric shapes, lines, arrows, and stick figures, you have all the creativity skills you need to put your ideas into practice and produce a vast array of concepts and network models, diagrams, schematics, flow charts, tables, and other visual representations. Welcome to the world of Pictorial analysis.

In 1969, Rudolf Arnheim's Visual Thinking made a compelling case that while perception and reasoning may seem like two distinct mental activities, neither one can occur without the other. More recently, in the business world, the concept of "strategy maps" has been advanced by Robert Kaplan and David Norton (creators of the balanced scorecard) as providing a "visual epiphany" that helps business leaders connect processes to desired outcomes.

Executives should reach for the pencil not only when addressing a discrete task such as drawing a strategy map, but in myriad situations in which "the problem [or the solution] is hard to see." That may be a challenge for finance people, who are accustomed to believing that, 'all answers can be found in the numbers if one simply drills down far enough'.


Those in finance are often "red-pen" people, who question the entire idea of visualization, right up to the point where they grab a red pen and redraw everything. You will need to work harder to convince finance executives, than any other group but, once won over, they will become the most ardent backers of the concept.


The other two classes of people are "black-pen" people, those who are instantly drawn to visualization and "yellow-pen" people, who are happy to build upon someone else's initial stab at visualization.

It may help to know that the finance department at Microsoft, where, not surprisingly, employees can "make spreadsheets do pirouettes in ways mere mortals can't," nonetheless, they "understand that insights often depend on looking at the data from different angles and in a more visual form."

Drawing Conclusions
Most business problems can be framed as a variant of the five W's, or, more accurately, four W's and an H: who, what, when, where, and how.

Use your given creativity to show innovation in your ideas and concepts and engage your audience by involving them in, what should be an organic process.

So for your next meeting, leave the laptop behind and instead bring a few whiteboard markers. You may find that even a lousy picture is worth a thousand rows and columns.