

Consolidation versus Growth
The questions are equally relevant if you are trying to dig in and consolidate your resources to protect you from the growing storm or whether you are going for future growth and looking to launch your company with greater capabilities, when times improve or allow. We are all looking for and waiting on, that breakthrough moment.
Costs versus Benefits
Clearly everyone's company is unique and they have particular circumstances to take into consideration but the overall Cost v Benefit argument is similarly simple in most cases. Hopefully the illustrations here will give you some constants in a question of variables.
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