Almost as important as your website’s home page is the about page. This is your opportunity to build rapport with your guests — a chance to introduce yourself and to explain the aim of your website. Here are 10 tips that’ll have your own page in excellent shape.
1.Offer your name. It’s a blatantly obvious addition, yet so many about pages don’t get personal.
2.Include a photo. People like to see who they’re dealing with. A smile can work wonders, too. If there’s a team behind the website, include them all (even the cleaner plays an important role).
3.If it’s just you, write in the first-person. If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll help make you seem more personable.
4.Think about your visitor’s needs. Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?
5.Keep it current. Check the content every few weeks or every month to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.
6.Show your location. By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.
7.Short and sweet beats long and sour. Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.
8.Keep it professional. Smiley faces won’t help you clinch that £10,000 deal.
9.Experiment with video. Letting your visitors see and hear you can have a hugely beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)
10.Add a call to action. Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.
One more thing, don’t take yourself too seriously.
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