'Flocking' behaviour lands on social networking sites - USATODAY.com
The interconnected web of our friends, family, neighbours and acquaintances may dominate our lives more than we know.
They've always been there, making up our social support systems but now, largely thanks to the burgeoning popularity of online social networks like Facebook, researchers are discovering what a powerful influence our connections - both online and off - really have over our lives.
"Those of us who study social networks believe they matter and that things do spread along social networks," says Claude Fischer, a sociology professor at the University of California-Berkeley.
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