Product Release and Marketing: Be original and committed

These guys sell more balloons than their mosre passive colleagues. It's certainly clear that they are more committed to selling and that enthusiasm comes across.

Product release is about building expectations, creating want through anticipation and then revealing the product to the customer with due ceremony and excitement.

If you have to fake it then maybe it's the wrong approach or the wrong product for you. If you are committed to the product and need more impact, how are you going to add more to the occasion, apart from buying a big white horse. You certainly need to form a posse and raise the energy levels in your team and everyone you touch.