Fear, Uncertainty, and Doubt (FUD) is a tactic of rhetoric and fallacy used in sales, marketing, public relations, politics and propaganda.FUD is generally a strategic attempt to spin or influence public perception by disseminating negative information designed to undermine the credibility of their beliefs.
The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly. FUD is a manifestation of the appeal to fear.
An individual, may use FUD to;
- invite unfavourable opinions and speculation about a competitor or their product and services
- increase the general estimation of switching costs among current customers
- maintain leverage over a current business partner who could potentially become a rival or
- other misc reasons
FUD techniques are crude and simple in most instances but occasionally they can be very subtle, employing an indirect approach.
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